ATTITUDES AND SOCIAL COGNITION Unbelieving the Unbelievable: Some Problems in the Rejection of False Information

Spinoza suggested that all information is accepted during comprehension and that false information is then unaccepted. Subjects were presented with true and false linguistic propositions and, on some trials, their processing of that information was interrupted. As Spinoza's model predicted, interruption increased the likelihood that subjects would consider false propositions true but not vice versa (Study 1). This was so even when the proposition was iconic and when its veracity was revealed before its comprehension (Study 2). In fact, merely comprehending a false proposition increased the likelihood that subjects would later consider it true (Study 3). The results suggest that both true and false information are initially represented as true and that people are not easily able to alter this method of representation. Results are discussed in terms of contemporary research on attribution, lie detection, hypothesis testing, and attitude change.